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Effects of IPL


IPL is an extravagant event, but that does not hinder it from having positive contributions on Indian economy. The present day economies are too inter-related to do a case to case basis study. I will list down possible contributions of IPL to Indian economy,

  • Temporary/Permanent Employment opportunities: If we have to organize an event as big as IPL, we need a lot of support staff, not only for the teams but also for the venues that organize them. IPL has been controversial, but so far I have never heard about any wrong handling(read under paid/ abusive behavior) of support staff in the media. Immediate gains are for the various low profile artists (in some cases cheer leaders) who perform in between the matches and to many people in modeling, looking out for a career as a TV anchor. I am not sure if I remember correctly, the famous IPL shows anchor Gaurav started getting attention due to IPL 2008.

  • Advertisements/Marketing Agencies: There is a lot of branding happening during the IPL. I can probably say some budding companies choose IPL to advertise their brand and have been pretty successful at doing so. The revenues earned by the broadcasting channels from advertisements are/can be diverted into encouraging other form of arts. The tickets sales have been outsourced to many organizations like bookmyshow, Cafe Coffee day, Reliance, etc.. giving an alternative avenue for these organizations to grow indirectly helping out our economy.

  • Tourism/City Branding: Tourism in India is still in it's nascent stages, IPL with a great international fan following is actually helping this cause by showcasing the touristic aspects of the cities and it's nearby areas. It is also a good platform to attract international investors to invest some of their capital in a particular city. I don't know of any such case so far, but one of the reasons why countries bid for Olympic games is this and I see no reason why this cannot be extended to the case of IPL.

  • IPL also provide opportunities to young cricketers so as they can also show their ability and if they are able to achieve the threshold limit, they can be a part of their country's team which will not only raise the level of their team globally but also after winning the matches , their country's economy will also grow.


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